Rising consumer demand for uninterrupted entertainment, need for advanced connectivity and fast-changing content distribution patterns have paved way for OTT Services. Although television channels are competing for maximum consumer engagement by going 24/7, but consumers are relying on smart devices for uninterrupted entertainment delivered by OTT-TV. Similarly, people are using OTT driven platforms such as WhatsApp, TU Me or Blackberry Messenger for minimizing their SMS charges and telephone bills.
With a majority of new age consumers siding with advance connectivity devices for entertainment and communication, OTT service providers India are forced to improvise their services and maximize their ROI. It is here the RGB Broadcasting’s OTT services makes the difference.
RGB Broadcasting with its good understanding of the high-demanding video consumption patterns and content delivery networks aids OTT services and it’s providers to minimize their TCO, maximize their consumer engagement and ROI.