Mathrubhumi

//Mathrubhumi
Customer Profile

Mathrubhumi is one of the India’s leading print media publishers in Malayam and is owned by the Mathrubhumi Printing and Publishing Company Ltd. Mathrubhumi is one of the widely read newspaper across Kerala with a estimated readership of 94,44,000 (2009). Today, Mathrubhumi digital news channel and e-paper is constantly referred for its engaging content and technological variety. Over the years, Mathrubhumi channel has set benchmark standards and gathered massive viewership for its expertise in regional news coverage and high-impact content.

Business Challenge

As a solution provider and consultant, RGB Broadcasting faced the biggest challenge of leading Mathrubhumi from print to a HD 24×7 news channel. RGB was entrusted the job of setting up state-of-the art infrastructure and facilities for production, studio and live broadcasting. Maximum reader engagement and social impact is the central philosophy of Mathrubhumi print publications. This approach is followed at Mathrubhumi news channel. For the technical and operational implementation of this approach across its new news channel, Mathrubhumi sided with RGB Consulting.

In addition to technical design of infrastructure, system integration, architecture and installation, RGB Broadcasting commissioned tailored technology solutions to maximize quality of content distribution and customers visual consumption.

Business Value

RGB Broadcasting is committed to help its customers to maximize their productivity, profitability and agility. In addition to a world-class broadcast facility, high quality equipments for amplifying visual quality and content delivery, Mathrubhumi now owns a business that is popular and profitable than many other regional news channels. New production concepts and graphic presentation styles have definitely helped Mathrubhumi to improve its viewership and maintain its loyalist reader base that it has been enjoying for years.

The team at RGB believes that apart from resource pool, advanced technology implementations and infrastructure set up the decisive competency it brought to the project was ability to understand Mathrubhumis expectations, business objectives and target audience.

RGBs Contribution

Thanks to RGBs vast experience in system planning, integration and implementation for media and broadcasting companies, the Malayalam print media major Mathrubhumi entrusted us the task migration from print to HD news channel .

Mathrubhumi news is a brilliant example of RGBs operational excellence and technology competence. Today, the channel has become a reference point for other media broadcasters in Kerala and across India.

RGBs product catalogue features industry-leading products from manufacturers and brands across the world. Like many other clients, Mathrubhumi has benefitted from RGBs resource pool that gave it access to world-class products at extremely affordable prices.