Janam Media

//Janam Media
Customer Profile

Janam TV is the leading Malayalam television channel broadcasting news, sociocultural and entertainment programmes in the Indian sub-continent and Middle East. Since its inception in 2015, Janam TV has always aimed to become tough competitor for other news and entertainment channels operating in Malayalam. Janam TV is the first HD television channel in Malayalam. Headquartered at Thiruvananthapuram, Janam TV is owned by the Janam Multimedia Ltd. Janam TV takes pride in delivering programmes with nationalistic outlook.

Business Challenge

Janam TVs main target was achieving 5 million viewers in the first six months of operation. Janam TV’s operations are centred on the slogan of “Media power to the masses”. Janam Media nursed a unique objective to set up GEC Channel (General Entertainment Channel) with a difference. Identifying the market demand for impartial content with nationalistic outlook and high sociocultural impact made Janam Media to pace up their decisions to launch a channel. For meeting their purpose, Janam TV were considering many established broadcast solution providers and broadcast system integrators, before selecting RGB Broadcasting. This massive undertaking demanded installation of software and products from across RGB’s post-production, network, voice communication, lighting and distribution segments.

Business Value

RGBs best-in-breed technology solutions and services have aided Janam TV to maximize the productivity of available resources, explore new monetization models, increase viewership and gather strong loyalist support within short time of inception. Streamlined delivery of program clips through a unique visual format is an asset to Janam TV, which helped to improve customer engagement. Today, Janam TV also enjoys massive attention over social media and digital media spectrum with a massive following of above 5 million followers.

RGBs Contribution

At RGB, the team of broadcasting experts and installation engineers understand that performance of content distribution network depends on the tight integration of products and systems from multiple vendors. RGB enabled Janam TV to take advantage of best-of-breed technology solutions through its resource pool (featuring supreme quality products catering high-demanding media and broadcasting services), open architecture and support for industrial best practices.

Thanks to RGBs emphasis on agility and high-productivity, today Janam TV studios are equipped with high-end infrastructure and broadcast systems ever-used in the industry. Janam was one the Keralas first channel to implement revolutionary, full-scale media asset management system with assistance of RGB Broadcasting.

RGBs no compromise and thorough professional approach regarding products, people and technology was strictly followed during this civil engineering and installation project. The state-of-the art business products were chosen for graphics, IP Audio automation system and production.